The Top 5 Local SEO Mistakes Businesses Make (And How to Fix it

Even the best businesses can stumble when it comes to local SEO. At IKIGAI PARTNERS, we help Palm Beach businesses identify and fix the mistakes that hurt their visibility.

5/30/20251 min leer

worm's-eye view photography of concrete building
worm's-eye view photography of concrete building

Common Local SEO Mistakes:
Inconsistent NAP: Confusing customers (and Google) with different names, addresses, or phone numbers.
Missing Google Business Profile Info: Skipping key details like hours, services, or photos.
Ignoring Reviews: Not responding—or not asking for reviews at all.
Weak Website Optimization: Slow load times, missing local keywords, or lack of mobile-friendliness.
Neglecting Backlinks: Forgetting to build links from local directories and partners.

Fix It:

  • Audit your listings and fix inconsistencies.

  • Fully optimize your Google Business Profile.

  • Ask for and respond to reviews.

  • Improve your website’s speed and SEO.

  • Build local backlinks.

📞 Book a Call or call 800-641-1017 to get your local SEO on track.